Intel Drones Formed American Flag and Pepsi Logo at Super Bowl LI

Posted on February 7, 2017

Intel drones make American flag at Super Bowl LI

Intel's Shooting Star drones created formations in the sky for the Pepsi Zero Sugar Super Bowl LI Halftime Show on Sunday, Feb. 5, 2017. The drones were part of a spectacular performance by Lady Gaga. The formations included an American flag, Pepsi logo and Intel logo.

The drones started as twinkling stars that transformed into red and blue moving stars. They then formed the American flag. 300 of the Intel Shooting Star drones were used for the Super Bowl display. The drones are capable of creating over 4 billion color combinations with their LED lights.

Josh Walden, senior vice president and general manager, New Technology Group, Intel, says in a statement, "Lady Gaga and the Super Bowl creative team wanted to pull off something that had never been done before and we were able to combine Intel drone innovation with her artistry to pull off a truly unique experience. The potential for these light show drones is endless and we hope this experience inspires other creatives, artists and innovators to really think about how they can incorporate drone technology in new ways that have yet to even be thought of."

Intel drones make Pepsi logo at Super Bowl LI


The drones are quadcopters that each weigh less than 280 grams, which is less than the weight of a volleyball. They are made with flexible plastics and foam. There are no screws. The first video below shows the drones returning home to the developers after the Super Bowl display. The second video explains the drones and shows a record light show involving 500 drones from late last year. Take a look:





Photos: Intel
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