The Toy Insider Reveals 2025 Hot 20 Toys
Posted on November 12, 2025
The Toy Insider has revealed its Hot 20 toys for 2025. The toys were revealed in The Toy Insider's 20th annual Holiday Gift Guide.
Laurie Schacht, Chief Toy Officer, The Toy Insider, says in the announcement, "Shoppers are dealing with higher prices everywhere, toys selling out faster than ever, less time to figure it all out, and the constant worry about costs going up even more – it's honestly overwhelming. That's precisely why we created our largest Holiday Gift Guide yet: to be your solution to all of it, with an abundant selection of toys that do double duty. All our curated picks create those magical holiday moments while respecting any holiday budgets."
Here are the Top 20 toys listed by age bracket.
0-2 Years
- Fisher-Price Laugh & Learn 4-in-1 Activity Easel (Mattel)
- Ms. Rachel Spin Along Learning Wheel (Spin Master)
3-4 Years
- Bluey Supermarket (Moose Toys)
- Fisher-Price Imaginext Jurassic World Rebirth Ultimate Action Chomp T. Rex (Mattel)
- furReal Maggie the Feed & Follow Cow (Just Play)
- Gabby's Dollhouse Meow-mazing Interactive Dollhouse (Spin Master)
- Imaginair Bumper Cars (Flybar)
- Simmer & Stir Stovetop Play Set with Water Wow! Color Reveal (Melissa & Doug)
- Spidey & His Amazing Friends Amazing Flip Spidey (Jazwares)
- Tales of the Teenage Mutant Ninja Turtles: Pet Turtle Playset (Playmates Toys)
5-7 Years
- Disney Ultimate Stitch Interactive Feature Plush (Just Play)
- Furby DJ Furby Rainbow (Hasbro)
- L.O.L. Surprise! Hair Beads Salon (MGA Entertainment)
- Little Live Pets Ouchies (Moose Toys)
- Play-Doh Barbie Designer Fashion Show (Hasbro)
- Tamagotchi Paradise (Bandai Namco Toys & Collectibles America)
8+ Years
- Care Bears x Wicked 2-Pack Boxed Set (Basic Fun!)
- LEGO Technic Ferrari FXX K (The LEGO Group)
- Nintendo Switch 2 + Mario Kart World Bundle (Nintendo)
- Pokémon Trading Card Game: Mega Evolution Elite Trainer Box (The Pokémon Co.)
This video shows The Toy Insider's Holiday of Play Event where the hot toys were unveiled.
You can find more about the Toy Insider's selections on thetoyinsider.com.