Baby Carrots Unveils Football Packaging
Posted on January 10, 2011
Baby Carrots continues its campaign against the junk food industry with new packaging. The latest Baby Carrots campaign includes new football packaging and a supporting contest dubbed Carrot-o-vations.
Bolthouse farms says in the release, "Borrowing from the over-the-top football playoff promotional tactics made famous by junk food brands, Carrot-o-vations is a fully-integrated marketing campaign that includes a website with a sweepstakes, consumer prizes, new product packaging and in-store collateral."
Free prizes consumers can win include advanced Carrot Vision Goggles (orange night vision goggles), Double Neck Carrot Axe (double neck guitar with custom orange paint job), Carrot Hoopty Spinners (orange spinner rims) and Carrot Domes (beer and carrot carrying helmets).
Note: The above contest has ended.