Bulgari Earrings Featured in Britney Spears' Circus Video
Posted on December 9, 2008At the start of Britney's recently released "Circus" music video Britney can be seen reaching for some earrings. Bulgari's logo is clearly visible on the jewelry case. Jossip reports that the Bulgari name was not there in an unfinished version of the video. The Bulgari name was inserted in the video in post-production.
It's a smart move for Bulgari to be involved in Britney's "Circus" music video. Her star is on the rise again and she's staying out of trouble. There's likely to be more product placement in music videos. If you look at the top videos of all-time on YouTube you will notice that the majority of them are music videos and this is a demographic that labels and manufacturers want to reach. Artists and bands will have to careful and choose the right products to associate with their image. The Bulgari brand works well with the "Circus" music video.