Caitlyn Jenner and MAC to Launch Finally Free Lipstick in April

Posted on February 28, 2016

Caitlyn Jenner MAC Cosmetics campaign

Caitlyn Jenner has partnered with MAC Cosmetics for a limited edition lipstick. The lipstick, called Finally Free, will benefit the MAC Aids Fund Transgender Initiative. It will go on sale on April 7.

Caitlyn posed in a gold dress in the photographed released by MAC. MAC says in the announcement that meeting Caitlyn Jenner, star of I Am Cait, is like meeting a superhero. MAC calls her "screen-goddess beautiful." She is 6'1" and 6'5" in heels.

Caitlyn talked about her choice of Finally Free for the lipstick's name. She says, "I wanted a name that I use, and which represents the community. This is who I am: Finally Free."

She also discussed the color, a rosy nude. She says, "I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick. I like a little colour on my lips, not a lot during the day. And this rosy nude is the colour I've gone to. To be honest, I want people to use it every day so they have to buy more. I want to raise a lot of money. It's very simple."

Cait also says she wondered for fifty years what the reaction would be to a gender change. She tells MAC, "I do, and the last nine months have been the most fascinating of my life, by far. I worried for 50 years, if I ever did this, what would the reaction be? I never, in my wildest dreams, ever thought it would be as positive for me as it has been."

The lipstick will be sold online at maccosmetics.com on April 7th.

Photo: MAC Cosmetics