Foxx, Steinfeld, Benson and Piven Celebrity Partners for New Prive Revaux Eyewear

Fashion entrepreneur David Schottenstein has launched a new eyewear brand called Prive Revaux. The brand aims to undercut the luxury eyewear line by selling $29.95 glasses. He has lined up four big celebrity partners: Jamie Foxx, Hailee Steinfeld, Ashley Benson and Jeremy Piven.

Schottenstein says, "The global eyewear market is totally out of control. It's become impossible for consumers to buy high-quality, well-made sunglasses without overspending. We're changing that, completely. There's nothing I enjoy more than discovering incredible value and bringing that value to customers. With incredibly talented and passionate partners, an unparalleled consumer experience and retail powerhouse, Amazon, Privé Revaux Eyewear will be a force to reckon with."

Here's Ashley Benson modeling a pair of the Prive Rexaux glasses.

According to our calculations, the algorithm could deliver us endless @AshBenzo content and we would never object. 😍 #BomerxBenzo pic.twitter.com/bV1oVQmU4O

— PRIVÉ REVAUX (@priverevaux) September 22, 2020

Prive Revaux launches with over 100 styles. The company's goal is to disrupt the "overpriced eyewear market." The frames are handcrafted and made with materials that can include lightweight TR-90 and polarized lenses. The glasses are named after personas, such as The Supermodel, The Mogul and The Explorer. The glasses are sold on priverevaux.com.

Here's a video from the Prive Revaux launch party which was attended by the four stars: