Martha Stewart Crafts Expanding to Wal-Mart

Posted on July 11, 2008

Martha Stewart continues her plans for world craft domination. Her Martha Stewart Crafts line is expanding into Wal-Mart stores in the U.S. and Canada. Two new assortments -- Martha Stewart Create and Martha Stewart Celebrate -- are debuting in the majority of Wal-Mart stores across the U.S. and Canada this month.

Martha Stewart Create features crafting essentials and memory-keeping products such as paper, cutting mats, tools, pens, markers, glitter, and ribbons. Also available are craft and activity kits: jewelry-making kits, pipe-cleaner-animal kits, memory-keeping kits, party decor kits, and card-making kits. That's a lot of kits.

Martha Stewart Celebrate offers ready-made, paper-based weddings essentials such as stationery, guest books, embellishments, favor boxes, cake toppers, and customizable centerpieces, as well as flower baskets and ring pillows. It's the way to have a Martha-style wedding without the catering bill. And it all looks fabulous.

Martha talked about the expansion: "Sharing ideas and inspiration about crafting and celebrations are an integral part of our company and all that we offer. With Martha Stewart Create at Wal-Mart, consumers will experience the satisfaction that comes from making things by hand. With Martha Stewart Celebrate, we will be able to provide beautiful, creative solutions for party-giving from intimate gatherings to large celebrations such as weddings. Anything that makes the job of the host and hostess easier is of the utmost importance to us."

We just love Martha around here. She's the best at what she does and she never gives up.

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