Mattel Launches Line of WWE Toys

Mattel has launched a line of WWE action figures and accessories. The line includes action figures and toys for both kids and collectors. The FlexForce Action Figures utilize flex-loaded arms and legs to execute maneuvers like WWE wrestlers. Other products designed specifically for kids will include Superstar Rings, Championship Belts, Ring Action Megaphone and motion-activated Tough Talkers that deliver WWE Superstar catch phrases and striking sounds.

Mattel's portfolio of action figures also features an Elite Collection designed with precise detail for collectors. This extensive line also comes packed with a collector stand and name card.

Basic figure single packs will be released every month, while two-packs and Elite figures will roll out every other month. Mattel's line of WWE products will also be available to purchase at live WWE events. Mattel has set up a Facebook page with more photos of its WWE toys.

The WWE FlexForce Body Slammin' John Cena Action Figure is pictured above and can be found at Amazon.com. Here's a look at the FlexForce Lightning Action Figure.