Maya Toys Uses Decorated Car to Introduce Pom Pom Wow Line

Posted on February 16, 2016

Pom Pom Wow Car

Maya Toys used a decorated car covered in 15,000 pom-poms to introduce its Pom Pom Wow line at the 2016 Toy Fair. The new arts and crafts line enables girls to add pom-pom flourishes to their personal items.

Maya Toys' director of marketing Jennifer Strick says in a statement, "We do not yet know if this is a world record-breaking feat, but the artists' work has certainly generated attention for Pom Pom Wow at Toy Fair. The artists were surprised to learn how quickly and simply they could apply thousands of pom-poms using the 'Stick, Pull, Wow' technology."

The Pom Pom Wow arts-and-crafts kits will utilize technology called "Stick, Pull, Wow." The do-it-yourself kits will launch in summer 2016. Here is a video of the car being adorned in pom poms.

Photo: Maya Toys