Oscar de la Renta Gets Fragrance License Back from L'Oreal
Posted on December 21, 2009
WWD reports that Oscar de la Renta once again owns the license to its signature fragrances. A long, messy lawsuit was just settled between Oscar de la Renta Ltd. and L'Oreal, which owns Elizabeth Arden and YSL Beaute. YSL Beaute owned the fragrance license for Oscar de la Renta perfumes.
The dispute started when Elizabeth Arden sold sample sizes of Oscar perfume to Wal-Mart. Furious at practice, Oscar sued. Elizabeth Arden said that YSL Beaute owned the license and it had been getting the samples from the company to sell for years. After lots of attorneys' fees and a lengthy arbitration everything was sorted out.
Oscar de la Renta gets its $30 million a year business back, everyone must pay their own attorneys fees and you won't be seeing Oscar samples in Wal-Mart any more.
Update: Oscar de la Renta continued its fragrance license in house through 2013. The company then entered a new deal with Inter Parfums in 2013. That deal was continued through the end of 2031 in 2019.
Oscar de la Renta CEO Alex Bolen says, "We are extremely pleased to extend our already successful partnership with Inter Parfums. While working closely with Inter Parfums creative, commercial and marketing teams, we have achieved significant sales growth over the last 6 years, bolstering the Oscar de la Renta fragrance franchise globally. We look forward to continued success for many years to come."
Here's a video about the Bella Blanca fragrance that debuted in 2018.