Keebler Launches Mario Kart Fudge Stripes Rocky Road Cookies

Keebler has launched a new Mario Kart cookie. The cookie is called the Mario Kart Fudge Stripes Rocky Road Cookies. It will be available for a limited time.

The cookies feature designs that mimic the famed Super Star and Lightning power-up shapes from Mario Kart. It is a take on Keebler's iconic Fudge Stripes cookies. The cookies are made with a chocolate and almond flavored shortbread and topped with a marshmallow flavored fudge drizzle.

Alicia Mosley, Vice President of Marketing at Keebler, says in the announcement, "For decades, both Keebler and Nintendo have been at the center of countless family memories. And, through the Mario Kart Fudge Stripes Rocky Road cookies, we're hoping to 'power up' the Elfin magic that happens when families come together."

Keebler is also offering a chance to win a mobile video game party experience from GameTruck.

The cookies will initially be sold exclusively at Walmart stores and Walmart.com starting mid-August. They will be available nationwide by mid-September. They will have a suggested retail price of $3.19 to $4.7 per 9.7 oz pack.