Target Introduces Dealworthy Brand with Low Prices on Everyday Basics

Posted on February 15, 2024

Target Dealworthy Brand

Target has introduced a new brand called Dealworthy. Target says the new brand will focus on offering low prices on everyday basics. The line launches with nearly 400 products.

Target executive vice president Rick Gomez says in the announcement, "With the introduction of our newest owned brand, dealworthy, consumers can shop hundreds of everyday basics at incredibly low prices, without sacrificing quality for the price. We know that value is top of mind for consumers, and dealworthy, backed by our owned brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target."

Target says Dealworthy items can be returned within one year with a receipt. Prices for the products will be as low as $1 and most items will cost less than $10.

The timely brand launch comes as consumers have been dealing with a long period of rising inflation. Axios notes that "Americans have been turning to store brands to save money as they continue to deal with sticker shock over high prices."

Target says the Dealworthy items will launch throughout 2024. Target also says, "Dealworthy offers low prices on everyday basics. Nearly 400 products are launching across clothing & accessories, essentials, beauty, electronics & home."

You can find the latest Dealworthy products on Target.com.

Note: We may receive a commission from sales made through product links in this post.

Image: Target




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