FAO Schwarz is a famous toy store and toy brand. The retailer closed down its iconic Fifth Avenue store in New York City in 2015 but reopened a new flagship store in Rockefeller Center in 2018. The brand continues its famous line of unique FAO Schwarz toys such as oversized plush toys and floor pianos.
Latest News
FAO Schwarz Fifth Avenue Flagship Closes - FAO Schwarz has closed its Fifth Avenue flagship store. The Fifth Avenue store had been open for nearly thirty years.
Giant Teddy Bear at FAO Schwarz - FAO Schwarz is selling a giant teddy bear that is 92 inches tall. It is taller than Victor Wembanyama!
FAO Schwarz Unveils Brand Redesign, 2010 Toy Plans - FAO Schwarz has unveiled a brand redesign for 2010. They have also revealed new toy plans for 2010 including a Legendary Christmas Collection.
FAO Schwarz Acquired By Toys R Us - "Financially, I think it's brilliant," Chris Byrne, a New York-based toy-industry analyst and director of content at TimetoPlayMag.
FAO Schwarz Launches the Muppet Whatnot Workshop - FAO Schwarz has launched the Muppet Whatnot Workshop.
FAO Schwarz Opens Styled By Me Barbie Boutique: Whining By Tweens Already Starting - FAO Schwarz has just opened a paradise for Barbie doll lovers.