Urban Decay Launches Alice Through the Looking Glass Collection

Posted on May 25, 2016

Urban Decay has launched an Alice Through the Looking Glass makeup collection. It includes an eyeshadow palette and a lipstick line. The collection ties in with the film that arrives in theaters this weekend.

The palette packaging opens up to reveal a blue butterfly. There are twenty shades in the collection with shades inspired by the characters Alice, Mad Hatter, Mirana, Iracebeth and Time. It retails for $60.

The lipstick collection features five shades. They were inspired by the same Alice characters that were muses for the eyeshadow palette. The lipsticks cost $18 each.

Urban Decay CEO and cou-founder Wende Zomnir reveals the collection in this Urban Decay video. Take a look:


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