Amazon Launches 2017 Summer Toy List

Posted on May 19, 2017

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Amazon has launched its 2017 Summer Toy List. The list features the latest toys for summer in categories that include STEM, water toys, backyard play, rainy day fun and more. The curated list from Amazon contains over 400 toys.

Amazon says movie toys remain popular and there are plenty of movie tie-in toys arriving to coincide with the summer blockbuster films. A popular summer category is inflatables. Amazon's list includes the Swimline Personal Pizza and the Intex Mega Flamingo.

Eva Lorenz, Category Leader of Toys & Games for Amazon.com, says in the announcement, "Our team of toy experts are excited about all the new, top-selling and highly-rated toys for this summer season. Perhaps more than any other season, parents are looking to engage and entertain their children during the summer while they're out of school. Our goal is to make finding that perfect toy as easy and convenient as possible for customers, whether they're looking for a STEM toy that keeps them learning or a water toy for those extra hot days."
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