Hormel Foods Acquires Justin's Nut Butter Company
Posted on May 23, 2016
Hormel Foods has announced the acquisition of Justin's. Justin's is known for its nut butters and peanut butter cups. The nut butters include peanut butter, hazelnut butter and several varieties of almond butter.
Jeffrey M. Ettinger, chairman and CEO of Hormel Foods, says in the announcement, "Justin's naturally delicious, high-quality nut butters, nut butter snacks and organic peanut butter cups align perfectly with our goal of complementing our existing brands with new offerings that resonate with younger, on-the-go and more health-conscious consumers."
Hormel says Justin's will continue to operate from its office in Boulder, Colo. Justin's will become a subsidiary in the company's grocery products segment.
Justin's founder Justin Gold says, "I look forward to working with the Hormel Foods team, a company that shares our passion for innovation, quality and creating the best possible consumer experience. My goal has always been to build something truly special and Hormel Foods is the right partner to make this an enduring and far-reaching brand."
Here's a video of Justin Gold visiting the Hormel Foods world headquarters in Austin, Minnesota.