Britney Spears Partners With Candie's For Radar Music Video

Posted on July 7, 2009

Iconix Brand announced continuation of its partnership with Britney Spears for its Candie's brand. Spears will appear in Candie's fall 2009 advertising campaign. Candie's also outfitted Spears for her new music video, "Radar" and will use footage from the music video for its fall television commercial.

The television commercial will debut later this summer and the print campaign will premiere in September issues of fashion, entertainment and lifestyle magazines. The "Radar" single is the next single from Britney's popular Circus album.

Britney Spears says, "I was so excited to wear Candie's in my 'Radar' video. I especially loved their jeans and cute dresses which were perfect for the theme of my video."

Someone has Britney Spears in their sights in the pink cover art for "Radar." Britney's right eye is obscured by her blonde hair. The title of the song is lower-cased and written in large letters. The electropop song is being released as the next single from Britney's popular Circus album. The song is produced by Bloodshy & Avant and The Clutch.

In the music video and television commercial Britney becomes intrigued by a handsome polo player who ultimately gets caught in her radar. Britney has some unique looking binoculars as she watches the man from a mansion. He knows the way to Britney's heart when he shows up with a stunning necklace for her. Here is the music video:





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