Build-A-Bear to Launch My Little Pony Stuffed Animals

Posted on March 26, 2013

Pinkie Pie and Rainbow Dash My Little Pony plush toys at Build-A-Bear

Build-A-Bear has partnered with Hasbro's My Little Pony brand to launch new plush animal toys. Pinkie Pie and Rainbow Dash plush toys will arrive in Build-A-Bear stores on April 1. Build-A-Bear will be holding special in-store events to celebrate the launch from April 1 to April 7. Guests are encouraged to dress up in their favorite My Little Pony fashions.

The ponies will cost $24 each. Accessories for the ponies include signature capes, skirt outfits, knight costumes, theme songs, hair extensions, hairbrush and rainbow skates. These accessories range in price from $3 to $15.

Update: Build-A-Bear has already expanded the My Little Pony collection.

Photo: Build-A-Bear

More News from Shoppers Shop

  • Reebok Launches Candy Land Collection

  • Brie Larson Stars in Nissan's Thrill of Driving Campaign

  • Ana de Armas is New Estee Lauder Global Brand Ambassador

  • Mattel to Develop UNO Live-Action Movie

  • S. Pellegrino Launches Line of Coffee-Flavored Sparkling Waters