H&M Announces Black Friday Fashion Collection
Posted on November 11, 2016
H&M, Hennes & Mauritz, has announced a Black Friday fashion collection. It will launch on November 25th in stores and online at hm.com and will be available for a limited time. The collection features all black fashion items. H&M says it will also have special deals in store and online for Black Friday.H&M's design team created the collection exclusively for Black Friday. Some of the items in the collection include luxe bomber jackets with printed motifs, black faux leather pants, velour track suit, cut out and lace detailed tops, bodysuits, graphic tees, faux leather pants, black and grey tulle dresses and cozy knits.
H&M says in a statement: "Kids will look sharp and have fun dressing up for the upcoming holiday season. Girls will love black and grey tulle dresses with added sparkles for those upcoming recitals, while the boys will look dapper in the perfect black suit with a polished lapel. Spruce up your place for the holidays with H&M Home. Pick up a much needed throw to keep you warm through those cold evenings or update your bedding with a new duvet in a rich color for the winter months."
Launching a collection specifically for Black Friday is an interesting move. There is a lot of competition for foot traffic on Black Friday. This should help H&M draw consumers into its stores in addition to the Black Friday deals.