Lightning from Final Fantasy Stars in Louis Vuitton Campaign

Posted on February 19, 2016

Louis Vuitton uses a virtual character in its Series 4, Spring-Summer 2016 campaign. Lightning is a heroine from the popular Final Fantasy series created by Square Enix.

Lightning is holding the Nano Malle Galuchat bag in one of the campaign photographs and wearing a Bicolore Calfskin Jacket. She's accessorized with a Heroic Tiara. In the second photo she's wearing the Embroidered Dress and holding the Twist MM Epi Chain Flower bag. Lightning's wearing Gel Overdyed Silk Crepe Shorts in another campaign image.

Nicolas Ghesquiere says in a statement, "I's clear that the virtual aesthetic of video games is predominant in this collection. If we push the reflection about heroines, or what might constitute the nature of a woman whose actions can be so courageous that she becomes superior and iconic, it becomes obvious that a virtual entity integrates with the founding principles of the Maison. Lightning is the perfect avatar for a global, heroic woman and for a world where social networks and communications are now seamlessly woven into our life. She is also the symbol of new pictorial processes. How can you create an image that goes beyond the classic principles of photography and design? Lightning heralds a new era of expression."

Lightning also stars in a short campaign film. Take a look:

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