Little Lad Costume for Halloween and TikTok

Posted on August 5, 2022

Little Lad Costume

Little Lad first emerged in a ridiculous and funny commercial for the Starburst Berries and Cream flavor in 2007. The character and audio of the jingle from that "Bus Station" commercial has since spread on TikTok.

The #berriesandcream tag on TikTok has over 2 billion views. There's an even a TikTok called The Real Little Lad who dresses, dances and looks like the Starburst character.

Last year Starbucks ran a promotion offering a Little Lad costume (pictured above). The costume featured an official Little Lad bobbed wig, oversized jacket with collar and cuffs, pantaloons and socks.

Justin Hollyn-Taub, Senior Director, US Fruit Snacks for Mars Wrigley, said, "As part of a business that takes pride in delivering better moments and more smiles, we love that our Starburst Berries and Cream advertisement is still bringing joy to fans more than a decade later."

It was smart and nice of Mars Wrigley to notice and augment the TikTok trend. We don't know if they will do the costume offer again for 2022 but they should. TikTok posts tagged #berriesandcream have grown from 1.2 billion to 2 billion views since last Halloween.

If they don't it shouldn't be to hard to make your own Little Lad costume.

For more background on The Little Lad here is a great overview from YouTube Devnul. There is also an origin story on AdWeek.

Image: Mars Wrigley

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