Gap Launches Sarah Jessica Parker Collection for Girls and Boys

Gap collaborated with Sarah Jessica Parker on a new collection for GapKids. The collection celebrates love, luck and magic and stems from Parker's family tradition of saying "rabbit, rabbit" on the first of every month for good luck. It was inspired by Parker's childhood heirlooms. Parker and Gap previously worked together in a series of Gap ads.

Parker says in a statement, "Creating this collection with Gap has been such a treat as a mother, as one of eight children, and as a reconnection with the brand. I hope the pieces are cherished by the children who wear them, that items are passed down among generations, and that some great memories are created while wearing them."

Rabbit and egg designs can be found on many of the dresses, jackets and shirts in the collection as well as ginghams, stripes, florals and eyelet. The collection also includes a cute egg-inspired critter backpack with ears and little feet. It is called "Ebbit the backpack." Prices range from $16.95 to $78. The collection can be found in GapKids stores and online.