Sony to Open Shops Inside 350 Best Buy Stores
Posted on May 3, 2014
![Sony showcases 4K Ultra HDTV in Best Buy stores](https://cdn.shoppersshop.com/2014pics/sony-experience-best-buy-4k-ultra-hd.jpg)
Sony is opening stores inside 350 Best Buy locations nationwide. The stores are called the Sony Experience at Best Buy. The in-store shops will showcase Sony's TV line-up, including entry level HDTVS and the new premium 4K Ultra HD TVs. Other products will include 4K camcorders, home theater sound solutions, the PlayStation 4 game console and more.
Mike Fasulo, President and COO of Sony Electronic, says in a statement, "We welcome consumers to experience the best of Sony with a premium and unique shopping experience at Best Buy. With user-friendly, interactive demonstration experiences and a dedicated team of Best Buy product experts trained to deliver a world-class experience, the Sony Experience at Best Buy will be an ideal place to inspire, engage and educate consumers about Sony's home theater products."
![Sony shops inside Best Buy stores](https://cdn.shoppersshop.com/2014pics/sony-shops-in-best-buy-stores.jpg)
PC Magazine notes that Samsung also has mini shops inside Best Buy stores. They are planning 500 Samsung Entertainment Experience locations in Best Buy stores showcasing their UHD TVs.
Photos: Sony