Starbucks Celebrates 40th Anniversary With New Look and New Products

Posted on March 8, 2011

Starbucks is celebrating its 40th anniversary today with a new in-store look focusing on its iconic Siren and the launch of new beverage and food offerings. Starbucks white cups and promotional merchandise will now prominently feature the Starbucks Siren. Starbucks started its journey as a roaster and retailer in 1971 in a small retail space in Seattle's Pike Place Market.

New Products Launching March 8 Starbucks customers can get a complimentary Starbucks Petites treat with the purchase of a beverage on March 10, 11 and 12 from 2 to 5 p.m. local time.

Here's Starbucks CEO Howard Schultz discussing plans for the 40th anniversary and the company's future.

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