Starbucks Celebrates 40th Anniversary With New Look and New Products
Posted on March 8, 2011
Starbucks is celebrating its 40th anniversary today with a new in-store look focusing on its iconic Siren and the launch of new beverage and food offerings. Starbucks white cups and promotional merchandise will now prominently feature the Starbucks Siren. Starbucks started its journey as a roaster and retailer in 1971 in a small retail space in Seattle's Pike Place Market.
New Products Launching March 8- Cocoa Cappuccino (pictured above): Combines fresh espresso, bittersweet mocha sauce, steamed milk and foam, and topped with a mocha drizzle.
- Starbucks Tribute Blend: Blend of four different coffee beans including Aged Sumatra that is semi-washed and aged, Sun-dried Ethiopian coffee that is naturally processed, and washed coffees from Papua New Guinea and Colombia.
- Starbucks VIA Ready Brew Starbucks Tribute Blend: The new tribute blend coffee is also available as Starbucks VIA Ready Brew.
- Starbucks Petites (pictured below): Small sweets including Cake Pops (available in Birthday Cake, Rocky Road and Tiramisu flavors), Red Velvet Whoopie Pies, Mini Cupcakes (Carrot Cake and Peanut Butter) and Sweet Squares (Lemon and Salty Caramel).
Here's Starbucks CEO Howard Schultz discussing plans for the 40th anniversary and the company's future.
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