Starbucks Launches Ultra-Premium Coffee Called Starbucks Reserve

Posted on August 17, 2010

Starbucks has launched Starbucks Reserve, a line of ultra-premium, single-origin coffees. The coffee will go on sale in select U.S. stores this fall. Starbucks Reserve coffees will be offered in limited quantities and while supplies last in select stores within metropolitan markets including New York City, San Francisco Bay Area, Los Angeles, Washington D.C., Boston, Seattle, Portland, Ore., Chicago, Dallas, Philadelphia, Atlanta and Miami.

The first offering, Galapagos San Cristobal, originated on San Cristobal, one of the oldest geological locations within the Galapagos Islands. Starbucks says the region's microclimate, rich volcanic soil and equatorial sun create ideal conditions for extraordinary coffee. Galapagos San Cristobal is described as "a medium-bodied coffee that features fresh flavors and highlights of green herbs balanced by soft cocoa and spice."

Beginning August 31, Galapagos San Cristobal will be available for sale as whole bean or by the cup in select markets. The suggested retail price for a half-pound of whole bean starts at $12.50. A tall (12 fl. oz.) cup of Galapagos San Cristobal brewed by the cup coffee starts at $2.95.

The holiday 2010 Starbucks Reserve coffees include Organic Ethiopia Ky Kebero, Fair Trade Colombia Asoapia and El Salvador Montecarlos Estate Pacamara.

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