Taylor Momsen Stars in First Material Girl Campaign
Posted on July 28, 2010
Actress and singer Taylor Momsen is the face of the nationwide Fall ad campaign for Material Girl, the new junior brand from MG Icon, a joint venture between Madonna and Iconix Brand Group. She is the celebrity muse chosen by Madonna and Lola. The campaign was shot on the streets of Brooklyn, New York by photographer Tom Munro.
Madonna says, "Taylor has a cool sense of style that's unique and fits with the Material Girl look."
Taylor Momsen says, "I'm psyched to be the face of Material Girl! For one, it's Madonna so you know it's gonna be cool and working with Madonna and Lola has been an unbelievable experience. They have such great sense of style, each brought their personal touch to the styling for the campaign."
The Material Girl clothing line will be sold exclusively at Macy's. It will launch in select Macy's stores across the country and on macys.com on August 3rd.
To celebrate the launch of Material Girl on August 3rd, Taylor Momsen will make a special appearance at Macy's Herald Square in New York and perform live. Madonna and Lola, who are very involved creatively in the Material Girl brand, will make an appearance at Macy's Herald Square to celebrate the launch on September 22nd. Lola also meets regularly with the design teams to work on the collection and blogs frequently about her experiences here.