Build-A-Bear Workshop Partners With Victoria Justice

Posted on October 22, 2010

Build-A-Bear Workshop announced a new partnership with Victoria Justice. Build-A-Bear will introduce Victoria Justice branded fashions and accessories for furry friends that will be available in stores and online at buildabear.com. The collection kicks off with a bear-sized tee shirt that will be available December 2010, followed in early 2011 by a red carpet inspired dress, and a Victoria Justice stuffed animal that will be introduced later in 2011.

Victoria is also involved in the company's Love Hugs Smiles initiative that encourages guests to share their unique, everyday reasons to smile. Victoria recently visited a local Build-A-Bear Workshop store and surprised one of her biggest fans at the girl's Build-A-Party celebration. After surprising the Guest of honor, she joined in all the party fun, including selecting a bear and wishing on the heart during the bear-making process.

Victoria said, "I am excited to partner with Build-A-Bear Workshop because it is a company with heart that encourages kids of all ages to get involved and give back. I'm looking forward to participating with the company in these programs and sharing smiles with Build-A-Bear Workshop Guests."

Here's a video of Victoria making an appearance at a Build-A-Bear store.


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