Balenciaga Uses Cute Cat to Sell Sneakers

Posted on June 22, 2025

Balenciaga is using a cute cat to promote its Hamptons sneaker. The cat appears in a new video where it is chasing a laser light around the shoes.

The cat can be heard making noises as it paws at the sneakers to get at the light.

We think this pair of sneakers might now be a little scratched.

You can find the sneakers on balenciaga.com.