Wheaties Launches Three Retro Wheaties Boxes

Posted on February 15, 2012

Mary Lou Retton Wheaties Box

Wheaties is bringing back three retro Wheaties boxes. The boxes feature images of Muhammad Ali, Bruce Jenner and Mary Lou Retton. The boxes will be available on cereal shelves across the country, beginning this month.

Bruce Jenner Wheaties Box

Bruce Jenner said, "Being featured on your own Wheaties box is a once-in-a-lifetime recognition that athletes everywhere strive for. To earn this achievement twice is truly an amazing feeling and represents the lifelong determination, hard work and commitment that I hope to inspire in tomorrow’s world champions"

Muhammad Ali Wheaties Box

Photo: General Mills/Business Wire