Zendaya is the New Face of CoverGirl
Posted on January 22, 2016
Zendaya has been named a new face of CoverGirl. CoverGirl will launch its first ads with Zendaya during the upcoming Grammy Awards in February.Zendaya will be the face of CoverGirl's line of Clean products, plus a new mascara. The ad running during the Grammys will feature a new line of CoverGirl products, including Plumpify Mascara and truNaked shadow palette.
Zendaya says in a statement, "I am so honored to join the company of a roster as celebrated and diverse as CoverGirl's. I can't wait to share some of my own beauty tips with fans, and work alongside CoverGirl to continue empowering girls and women to celebrate their individuality."
CoverGirl calls Zendaya a beauty icon and role model in its release. Zendaya plays K.C. Cooper on the Disney Channel series K.C. Undercover. The series was renewed for a second season.
Zendaya appears to be holding a selfie in the released photographed. Zendaya holds a fan in another photo that CoverGirl shared on Twitter. She looks amazing in the photographs.
Update 6-1-16: CoverGirl has released a shoppable video starring Zendaya: