Avril Lavigne to Launch Black Star Perfume
Posted on March 22, 2009
Avril Lavigne has partnered with Procter & Gamble Prestige Products to launch a new fragrance this summer. The perfume's black and pink packaging carry Avril's punk princess style. Avril does have a song called "Punk Princess."
WWD says the bottle of Avril's new perfume contains a "studded ring around its neck reminiscent of punk-style jewelry, which may be removed and worn as a ring or a pendant."
Avril blogged about the new perfume earlier this month. She said, ""It has been a pretty cool experience. It's so me in a bottle.... hahaha! I love the packaging... And I can't wait to share it with you! More to come very soon."
Avril's perfume will cell for $21.80 for a 15-ml. eau de parfum spray. Other celebrities that Procter & Gamble Prestige Products have partnered with for fragrances include Christina Aguilera and Naomi Campbell. Just Jared has photos from the campaign's photo shoot here.
Here's the Black Star commercial shared on YouTube by Avril herself.