Chanel Launches J12 Diving Watch Line

Posted on July 13, 2010

Chanel is launching its first diving watch line called J12, which is waterproof to 300 meters. Features include self-winding mechanical Swiss movement, rubber matte strap, and steel notched rotating bezel. The watches' numbers and hands glow-in-the-dark. The watches, which come in blue, black and white, will cost $4,700 for a 38 mm. and $4,900 for a 42 mm.

Surfer Laird Hamilton tested the watch. He told WWD, "It stays on my arm. A watch is going to take a beating getting banged around on surfboards and paddles, which is why probably every other watch I've ever had I've lost."

Here is a video about the J12 watch line from Chanel. Take a look:

More News from Shoppers Shop

  • Dr. Squatch Launches New Star Wars Soap Collection

  • Sharon Stone Stars in LensCrafters Campaign

  • Black Rock Coffee Bar Expands into San Antonio

  • General Mills Monster Cereals Return with Boxes by KAWS

  • U.S. Forever Stamp Now Costs 60 Cents