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Here is the latest coverage of watches as Shoppers Shop, including the growing category of smart watches.

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  • Apple Launches Apple Watch Series 6 - Apple announced the launch of Apple Watch Series 6 last week.

  • Sophie Turner and Justin Theroux Star in Louis Vuitton Tambour Horizon Campaign - Sophie Turner and Justin Theroux are the stars of a new campaign for the Louis Vuitton smartwatch called Tamber Horizon.

  • Xeric Launches Trappist-1 Moonphase Watch - Xeric has launched its Trappist-1 Moonphase watch. The watch was inspired by the Trappist-1 solar system discovery.

  • Apple Adds Built-in Cellular With Apple Watch Series 3 - Apple added cellular to Apple Watch Series 3 which makes it possible for the watch to be used alone for many tasks.

  • David Beckham is the New Face of Tudor - David Beckham has been named the new brand ambassador for Tudor.

  • Original Grain Watch Co. Launches Chicago Cubs Wrigley Field Chrono Watch - Original Grain has launched the Chicago Cubs Wrigley Field Chrono Watch

  • Apple and Nike Launch the Apple Watch Nike+ - Apple and Nike have launched the Apple Watch Nike+ watch with exclusive Nike sport bands.

  • Midnight Planetarium Watch From Van Cleef & Arpels - The Midnight Planetarium Watch is a luxury watch from Van Cleef & Arpels that features the orbit of several planets.

  • HYT Unveils Skull Bad Boy Watch - HYT has unveiled its Skull Bad Boy watch. It is the latest addition to the brand's line of skull watches.

  • LG Watch Urbane Runs on Proprietary Platform - LG has a smartwatch called Watch Urbane. It runs on a propietary platform.

  • Latest Videos

  • Video: Kendall Jenner is the Face of Daniel Wellington - Kendall Jenner has been named the face of Daniel Wellington. She models watches and a bracelet in the campaign.

  • Latest News

  • Lady Gaga Named Tudor Watches Brand Ambassador - Lady Gaga has been named a brand ambassador for Tudor watches. She rocks an avant garde look in the ad campaign.

  • Romain Jerome Creates $27,000 Super Mario Watch - Swiss watchmaker Romain Jerome has designed a Super Mario watch that retails for over $27,000

  • Henry Cavill and Scarlett Johansson Star in Huawei P9 Campaign - Henry Cavill and Scarlett Johansson star in a new campaign for the Huawei P9 smartphone.

  • Huawei Collaborates With Swarovski for Huawai Smartwatch Designs - Huawei has collaborated with Swarovski for two new Huwei Watch designs called Jewel and Elegant.

  • Alexandra Daddario is the Face of Movado - Actress Alexandra Daddario is the face of a new Movado campaign. She joins Kerry Washington as brand ambassadors.

  • Chopard Launches Hedgehog Secret Watch - Chopard has launched an adorable watch called the Hedgehog Secret Watch. It has a secret hedgehog inside of it

  • Burberry Launches The Britain Limited Edition Trench Gold Watch - Burberry has launched the Britain Limited Edition Trench Gold watch. The limited edition watches were inspired by the brand's trench coat.

  • Tiger Woods Lands Rolex Deal - Tiger Woods lost a lot of endorsement deals after his string of tawdry affairs made major news in late 2009.

  • Chopard Launches Happy Mickey Collection - Chopard has launched a collection of Mickey Mouse jewelry and watches.

  • Kesha Designs Baby-G Watches and Stars in New Campaign - Kesha designs two watches for Baby-G watches. She also stars in a new campaign for Baby-G that includes a video photoshoot.

  • Chanel Launches J12 Diving Watch Line - Chanel is launching its first diving watch line called J12, which is waterproof to 300 meters.

  • Chouette Launches Line of Hello Kitty Watches - Chouette is launching a line of high-end Hello Kitty watches. The watches have LED screens.

  • Kenny Scharf Design Watches for Movado - Movado, a swiss watch brand, partnered with artist Kenny Scarf for a line of limited edition watches.

  • Gucci's Marina Chain Watch Collection - Gucci's marina chain symbol adorns many Gucci accessories and jewelry.

  • For Dad: The Burberry Expedition Antarctica Watch - As we were searching for another gift for Dad for Father's Day, we ran across this very cool Burberry Expedition Antarctica Watch.