Emmy Rossum Has Pinkitude
Posted on August 14, 2008
Actress Emmy Rossum has signed on as Pinkitude official spokesperson. Pinkitude is MGM Consumer Products' new cause-related marketing initiative, which is now focusing on raising money for the Susan G. Komen breast cancer foundation.
Emmy, who was nominated for a Golden Globe award, will next star as Bulma in the upcoming feature film Dragonball. She played Sean Penn's daughter in Mystic River and Christine in The Phantom of the Opera. A minimum of 5% of the sales of the Pinkitude fashion line targeting teen and young adult women will be donated to Susan G. Komen for the Cure, the global leader in the breast cancer movement. Pinkitude was inspired by MGM's Pink Panther and encourages women to "live life completely; take care of their mind, body and spirit and trust in their own identity." The Pinkitude initiative starts now and will culminate in October, which is National Breast Cancer Awareness Month.
Pinkitude will kick off with a series of events, starting with an invitation-only reception hosted by Ms. Rossum and featuring celebrity deejays Spinderella (of Salt 'n' Pepa) and Sean Patrick this month. Also on tap, is launch of the first Pinkitude "Pop Up Store" which will open on Saturday, August 16th at 1p.m. The public is invited to this event, which will be held at Xin Boutique, 8064 Melrose Ave. in Los Angeles.
"As a young woman whose family has personally been affected by breast cancer, I am grateful for the opportunity to help raise awareness of this disease by sharing my 'Pinkitude' with young women everywhere," said Emmy Rossum. "I hope to inspire women like myself to practice breast self-awareness and to encourage them to live a healthy lifestyle. I am proud to support Susan G. Komen for the Cure and their promise to end breast cancer forever."