H&M to Open New Store in Times Square

Posted on October 8, 2012

H&M announced it has signed a lease for a 42,500 square feet store in Manhattan at 4 Times Square. H&M says the new store will offer three floors of retail space and a unique and interactive design. H&M also gets signs at the top of the building. The artist renderings show the store front and roof top signage.

Daniel Kulle, U.S. President for H&M, said in the announcement, "H&M believes strongly in the New York City market. Since opening our first US store in Manhattan in 2000, we will now have 13 stores in Manhattan alone in 2013 and over 250 across the country. Opening this new concept store in Times Square, the crossroads of the world, shows our commitment to opening in the best locations as well as our continued potential to open stores in Manhattan and the greater New York City area. This new H&M location will join our new flagship store on Fifth Avenue as world-wide shopping destinations."

An opening date for the new store was not provided. The Wall Street Journal reports that the space H&M is taking was previously operated by the ESPN Zone restaurant. The WSJ also says H&M gets a total of six signs, including four near the top of the building.

Update: H&M opened the square with help from Lady Gaga.

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