Kenny Scharf Design Watches for Movado

Posted on September 7, 2009

Movado, a swiss watch brand, partnered with artist Kenny Scarf for a line of limited edition watches. W Magazine reports that the original idea was just for one watch, but Kenny Scharf had lots of good ideas.

It's no surprise, then, that when Efraim Grinberg, Movado's president and CEO, invited Scharf to trick out the firm's iconic Museum watch, the painter got a bit carried away. Rather than design one timepiece, as Grinberg had suggested, Scharf delivered a slew of ideas. "It was hard, but we narrowed them down to what we thought was a diverse group of offerings," says Grinberg, who purchased Scharf's 1983 painting Brazil after meeting the artist three years ago.

Six different watch designs were created. They will be sold at Movado stores as a set of six for $3,495 and individually for $695. The names of the six watches are Movado Time, Blurple Time, Universal Time, Starring the Star, Ontime, and Time Flies.

Images of the six watches can be view on individually or as a slideshow.

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