Peeps Adds Two More Peepster Vehicles

Posted on April 11, 2012

Peepster Vehicles

Just Born has added two more Volkswagen Beetle Peepster Chick vehicles to its family. Each of the three Peepster cars is Peep iconic yellow, branded with the Peeps logo and features an enormous yellow Peeps chick on its roof. The car recently completed its Spring Peeps Magical Moments Tour throughout the Midwestern and Southern states.

Each Peepster car will be traveling throughout the country as part of Peeps ongoing Magical Moments Tour, sharing Random Acts of Sweetness. When they are not touring, each vehicle will make its home at one of the Peeps & Company stores.

Brian Bachrach, Senior Brand Manager for Peeps, says, "During our ongoing 2012 tour, the Peeps team of brand ambassadors will continue to distribute delicious candy samples, coupons and pictures. They will visit high traffic locations as well as special events, schools and hospitals to help create excitement for our fans. We will also take the vehicles to industry events, trade shows, customer meetings and community events."

Photo: Just Born, Inc./PRNewsFoto


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