Make Cereal with Water Using Kellogg's New Instabowls

Kellogg's has launched a new cereal lineup called Instabowls. No milk is required with the Instabowls. Just add cold water and the instantized milk is created by stirring the bowl.

Kellogg's says in the product announcement, "Each portable bowl is pre-portioned, single serve and mess free — perfect for on the go. Just add cold water to the fill line and the instantized milk turns into real milk with a quick stir."

Chris Stolsky, Marketing Director at Kellogg Company, says, "We created Kellogg's Instabowls as an easy solution for the 'anytime cereal break' so you can now bring your favorite Kellogg's cereals with you wherever life takes you and not have to worry about milk, dishes, or clean-up."

Instabowls launch with four major Kellogg's cereal brands - Frosted Flakes, Froot Loops, Apple Jacks and Raisin Bran Crunch. The have a suggested retail price of $1.98 per bowl.

Here's an action video from Adweek.