Selena Gomez Named New Face of Puma
Posted on September 28, 2017
Actress and singer Selena Gomez has been named the new face of Puma. Her first campaign with the brand will be for new women's footwear called Phenom. The new comes not long after Selena announced she had kidney transplant. Selena's close friend Francia Raisa gave her the life altering kidney gift.
Selena has been wearing Puma activewear since the partnership announcement. She was recently spotted in Puma coming out of Rumble Boxing in New York City. Puma has calls Selena a "fearless talent" and the "queen of Instagram." Puma also says she was "made to reign." She does have the most popular Instagram of all with 127 million followers and counting, @selenagomez.
Selena says in a statement, "Being part of the PUMA family is very exciting for me. Puma has changed the game when it comes to the mash-up of athletic wear and fashion. It's amazing to see this influence on style and culture and I'm excited to be a part of it. I am hoping that we can create something special together. We already have some really cool projects in the works."
Adam Petrick, Global Director for Brand and Marketing for Puma, says, "Selena is authentic, creative, talented, and fearlessly real. She is everything that today's female consumer is looking for in a role model. In recent days, she has demonstrated just how strong she truly is. With her honesty and openness about living with Lupus, she has provided an incredible example of confidence, poise, and determination for all of us. Selena is a perfect partner for PUMA because she is not afraid of the challenges our world can offer; she fights and perseveres, which is exactly what PUMA is all about. She will not only represent our brand, but she will help to define and enhance our women's business."
One of the first images was posted by Puma on Instagram. Here's a short video announcement from Selena.