Snuggle Bear Sings and Serenades in Customizable Valentine's Videos

Posted on January 25, 2017

Snuggle Serenades customizable Valentine's video

The Snuggle fabric softener brand has launched customizable Valentine's videos starring its teddy bear mascot, Snuggle Bear. The two videos feature the love songs, "(I've Had) The Time of My Life" and "Lovin' You." The videos are called Snuggle Serenades.

Snuggle launched the campaign on January 21st, which was National Hug Day. Snuggle also conducted a national survey that found 81% of people would find it romantic if their partner serenaded them on Valentine's Day. They also found that most people (74%) don't care that their partner cannot sing well.

The customizable videos can be personalized with the name of your loved one and with uploaded photos. The videos can be shared on Facebook and Twitter and by email and text.

Bibie Wu, Vice President of Marketing at Henkel, says in a statement, "Snuggle and Valentine's season go hand in hand. This year, we can't wait to help give voice to people who want to express their love. Snuggle's customizable music videos are the perfect way to serenade the ones you love." Here is a preview of the customizable videos:



Photo: Snuggle/Henkel