Target Announces Spring 2017 Collaboration with Victoria Beckham

Posted on October 31, 2016

Victoria Beckham in white shirt, black pants in Target photo

Target has announced it is collaborating with designer Victoria Beckham on a spring collection. The Victoria Beckham for Target will be available on April 9, 2017 at Target stores and online at target.com. It will be available through April 30, while supplies last. The collection will mark the first time Victoria has designed children's clothing.

Victoria says in the announcement, "Working with Target has been a really exciting process, and this partnership allows us to share the essence of Victoria, Victoria Beckham with more people than ever before. I was inspired to create the Victoria, Victoria Beckham line when I was pregnant with Harper, and since its launch, the category has evolved into an established lifestyle collection. With both the line and my daughter turning five, I felt it was the perfect time to extend into a more accessible price point and to celebrate both milestones by opening the range up to include childrenswear for the first time."

The collection will include original designs and inspiration from her earliest silhouettes. It will also include accessories for women, girls, toddlers and babies. It will include over 200 items featuring soft pastels, bright pops of color and spring prints. Prices will range from $6 to $70 with most items under $40.

Designer Victoria Beckham shared this video of a commercial for the collection.

Victoria Beckham also spoke with Target about what is different with her Target clothing line. She says, "The Victoria, Victoria Beckham line, or 'VVB' as it’s often called, was launched three years after I began Ready-to-Wear, and is a lifestyle range incorporating all the pieces my customer needs in her wardrobe—at a more accessible price point. I always describe VVB as the younger sister to the Ready–to–Wear. It's a range that reflects what I think of as the more 'playful' side of my own style. The collections within VVB are fun and full of character, but always stay true to the refined brand spirit. The line of women's and childrenswear that I have created with Target perfectly encapsulates the spirit of VVB and features some of the earlier silhouettes that the category originally became known for. From the outset of my brand, I have always designed clothes that I want to wear, and that's exactly what I have done here, but this time there are also clothes that my daughter would love to wear, too!"

Photo: Target/Businesswire


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