Taylor Swift is the Face of Keds' Fall 2015 Ad Campaign
Posted on August 10, 2015
Taylor Swift returns as the face of Keds for its Fall 2015 campaign. Keds first announced its multi-year deal with Taylor in October 2012. Keds will be celebrating its centennial next year and it also launched its Ladies First Since 1916 brand platform.
Chris Lindner, president of Keds, says in a statement, "Keds was originally created in 1916 to provide ladies with accessible, fashionable footwear to allow them to be who they wanted to be, and go where they wanted to go. Ladies First is a celebration of amazing women like Taylor Swift who are blazing new trails every day. From CEOing to BFFing, these ladies are doing it all."
Keds is likely finding great success using Taylor in its campaigns. They scored by signing her in 2012. She was already popular in 2012 but her fame has skyrocketed to new levels since they signed her. Taylor also continues to dominate in album sales. In addition to having Taylor star in its ads, Keds also has a Taylor Swift for Kids collection.
The campaign features backdrops created by female artists including illustrator Priscilla Witte, surface artist Kendra Dandy and street artist Paige Smith. The new campaign also features YouTuber Allie Marie Evans.
Keds released this very short video with Taylor modeling some of the brand's Fall styles. The Fall shoes feature the Champion native dot, teacup microdot and Champion quilt jersey styles. Taylor has also been answering fan's questions on Keds' YouTube channel for the past several months.