Ruby Rose Named Face of Urban Decay

Updated July 1, 2016, originally posted on March 3, 2016

Australian Actress Ruby Rose has been named the new face of the Urban Decay cosmetics brand. She is best known for her role in Orange is the New Black. Ruby wears a black leather jacket in the first image released from the campaign.

Ruby says in a statement, "Urban Decay believes in supporting individuality and personal self-expression - two values I hold very dear - because everyone deserves the freedom to explore their personality and discover their true selves."

Ruby also shared an image of her holding up a small copy of her campaign. She says, "Always wanted a billboard in NY!! Thanks for making my dream come true @urbandecaycosmetics ... People are going to freak out when they see what we have coming!!"

We would like to know what is coming but Urban Decay has released few details. The press release pretty much just has the word "obviously" in it. Fashionista has a short quote from Urban Decay founder Wende Zomnir that says Ruby has a "f***-it attitude and playful spirit."

Update 7-1-16: Ruby appeared as the face of the brand's Vice lipstick. She also starred in a new Urban Decay video. Ruby's wearing a studded black leather jacket in the fierce commercial. Take a look:

More News from Shoppers Shop

  • Dr. Squatch Launches New Star Wars Soap Collection

  • Sharon Stone Stars in LensCrafters Campaign

  • Black Rock Coffee Bar Expands into San Antonio

  • General Mills Monster Cereals Return with Boxes by KAWS

  • U.S. Forever Stamp Now Costs 60 Cents